I’ve gone on a bit in the last few installments of the Monthly Bug about my passion for real estate, learning, and marketing..but after much reflection, I realize I might be spreading a bit of a mixed signal.
Yes, its true, I absolutely love those industries, but my interests span much wider than that.
In the last 60 days I have consulted with a travel company, a digital media company, a law firm, a credit repair company, an industrial recycling outfit, a photographer, a massage therapist, an event organizer, and a sports rehab start up.
Why did the principals want to pick my brain? What is the common denominator?
I know sales.
Come to think about it..
Everyone is in sales..and everyone should be cognisant of its virtues.
A trainer in a gym is selling their expertise about fitness to worker outers and facilities. The director of a non profit is selling their idea to grant providers and those that might benefit from their services. A teacher is selling their capability to educate to their student and the faculty.
I could go on.
But, its not always money that is being exchanged.
Its ideas, collateral, tools, advise..value. Read that again, value, is being exchanged.
Value is represented sometimes as money and sometimes its the feeling that you made a difference.
I call it sales, whereas you may label it something different. What you call it doesn’t matter.
What matters is that you are offering value.
What are you doing to insure you are offering value to your audience? Drop me a line or comment on my blog to let me know your ideas.
ps – 3 links everyone should visit
pps – I’m growing out my beard for the winter. What do you think?